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A Model For Aligning Business Strategy & Communication, Marketing

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Communication Simplification &  Business Alignment Model Yesterday I talked about how clear communications are most powerful and outlined my process of clarification and simplification in communication and marketing. The problem is when  a gap exists  between communication/marketing and operations. This usually reflects  reality; the existence of a  gap between what we’re  promising and what we […]

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Clear is Powerful

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Clarity is preferred to confusion in business and life. The clearer I am the more powerfully I communicate.  The easier I make it to understand me the greater the probability that I will add value to you. The more value I offer the greater the potential you and I  have for engagement. Engagement offers all […]

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How Many Vista’s Have You Missed?

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My internal GPS system is eternally challenged. And still I venture out. Often times alone. By the grace of God I somehow always find my way home. How many times do you and I shun new experiences, challenges, opportunities, vista’s for fear of getting lost, failing or falling down? Fear. It robs us of the […]

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Branding; personal & business: Value stories, not STORY!

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Branding It's Stories; not STORY Yesterday when I was talking to Diane Wagner from Microsoft she recommended that 'builders, leaders and those committed to Solutionarism not lose sight of their personal brand regardless of which venture, company, institution or organization they align themselves with. ( By the way I was really bummed about the production […]

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A Model For Authentic Decisions & Communication

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How do you make decisions? How do you advise others on your team to make decisions? One of  my clients  recently expanded her marketing department and is concerned about maintaining the brand image and culture of her company while simultaneously liberating her marketing team to engage in authentic, transparent online communications. First we reviewed her […]

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Perspective…ective; what’s your’s?

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Change. Innovation. Growth. Adventure. What if it's nothing more than considering things from a slightly different perspective? Developing a little different story about how things work…? Thankfully there is not one PERSPECTIVE. NO one has 'the' perspective. We each have 'A,' 'OUR' perspectives. The state of our own ideas, the facts as we've come to […]

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Authenticity: it’s a journey

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Authenticity It’s A Journey and who better than Mary Oliver to inspire us, The Journey “One day you finally knew what you had to do and began though the voices around you kept shouting their bad advice- though the whole house began to tremble and you felt the old tug at your ankles. “Mend my […]

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