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A Model For Aligning Business Strategy & Communication, Marketing

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Communication Simplification &  Business Alignment Model Yesterday I talked about how clear communications are most powerful and outlined my process of clarification and simplification in communication and marketing. The problem is when  a gap exists  between communication/marketing and operations. This usually reflects  reality; the existence of a  gap between what we’re  promising and what we […]

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Doing Good… is Good Business

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  I can't really get away from this reality: Doing Good is Good Business. Maybe you like Doing Good is good 4 business.  Or maybe you prefer, Do Good; Well.  However we decide to say it I must confess this is my sweet spot. I have admired Blake Mycoskie from afar for awhile and followed, […]

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