Engagement Old Spice Style, “Man Your Man Could Smell Like.”
The Man Your Man Could Smell Like: Old Spice. Old spice get’s engagement. Not only did they launch a campaign that captured over 75% of the conversations in the category they folowed up by asking, “How can we engage more?” They answered with 186 video responses to the conversations the “Man Your Man Could Smell […]
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Promotion died: Meet Engaged Tribal Storytelling
Promotion Died. Meet Engaged Tribal Storytelling Web 2.0, Asia, automation, a global financial crisis & consumer skeptism have fueledthe death of old school advertising and promotion.With three screens; television, computer and mobile today’s consumers areempowered publishers, editors, contributors and collaborators. Individuals are advertising. Web 2.0 enables individuals to connect, share, create, design and […]
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Advertising Is Dead: Meet Reviewral
Advertising is dead. It's been resurrected as Review and Referral: REVIEWRAL In a culture that has seen a global financial crisis as severe as any since the Depression, international terrorism, Enron, Derivatives, Madoff and a host of natural tragedies it's no surprise skepticism and distrust have taken root culturally; globally. That makes the recent Nielsen Survey findings, the largest of […]
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