It’s Not Your Mother’s Marketing Revolution.
Because some of you just don’t have time to stay up to speed with the integrated marketing revolution. Here’s some of the curriculum I will be teaching this week. Have fun and enjoy. Remember- a picture, video is worth a million blog posts…
“The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
My take creating and transferring value to others…
Here’s examples of the marketing revolution at hand;
Motrin Makes Mom’s Mad
The Motrin Online Outrage
Scion’s 2003 Marketing Launch
Red Cross Haiti Text Campaign Raises over 5M$ ( previous largest text campaign 190k)
A Dialogue not a monlogue
Clients are the marketing department
Reviewal, Likes, have replaced advertising
Everyone has a voice, can create, share, edit, advise, refer, review, like or dislike
Everyone has a megaphone and a printing press- and everyone’s aligning around values, likes, lifestyle.
In case you missed it make sure you see the Social Media Revolution Video and make yourself familiar with The Clue Train Manifesto and We The People
Conversations, Relevant, Real Time, Story telling, Social, Transparent, Authentic, Engaging, Enertaining, Solutions, ideas that are shareable, Dynamic, Mobile- on the go. Measurable.
Seth Godin Ted Talks
At the core marketing is about creating and delivering value. Value demands innovation. Innovation demands creative thinking. Marketing is not merely creative tactics. It’s innovation based on knowing consumers wants and needs and marshaling the resources to deliver the value in a profitable manner for all parties involved.
Now what are the questions we ask when we want to build innovation and value throughout the business and marketing strategy?
Now just to make sure you understand the evolution, the marketing revolution on hand…
Seth Godin: Ted Talks ‘The Tribes We Lead’
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