Online Marketing Strategy; Integrated Marketing Communication Strategy
Copy of Integrated Marketing Communications; Online Marketing Communications on Prezi Click on the visual to enlarge. Integrated Marketing Communications Strategy This is the second in a series of 15 posts I’m sharing on Integrated Marketing Communications. No, I’m not searching for more bright shiny objects to distract me. This is the curriculum I’ve created (some […]
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It’s Not Your Mother’s Marketing; Can you say Marketing Revolution?
With over 1.6 billion people online marketing has forever changed. Can you say Revolution? Over the course of the next 15 weeks I will be teaching an Integrated Marketing Communications class at Northwest College. I’ve decided to post my class curriculum or most of it here on my blog every Friday through December. Comment, add […]
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Engagement Old Spice Style, “Man Your Man Could Smell Like.”
The Man Your Man Could Smell Like: Old Spice. Old spice get’s engagement. Not only did they launch a campaign that captured over 75% of the conversations in the category they folowed up by asking, “How can we engage more?” They answered with 186 video responses to the conversations the “Man Your Man Could Smell […]
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From Monologue To Dialogue: Social Cues
I am curious, as in curious George. I too would have eaten the puzzle piece thinking it was an interesting piece of chocolate or burnt almond roca. So it is my curiosity that leads me to ask; clients, peers, friends, business types, social change experts, life hackers, spiritual ones and let's be honest ;anyone that will […]
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Promotion died: Meet Engaged Tribal Storytelling
Promotion Died. Meet Engaged Tribal Storytelling Web 2.0, Asia, automation, a global financial crisis & consumer skeptism have fueledthe death of old school advertising and promotion.With three screens; television, computer and mobile today’s consumers areempowered publishers, editors, contributors and collaborators. Individuals are advertising. Web 2.0 enables individuals to connect, share, create, design and […]
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Advertising Is Dead: Meet Reviewral
Advertising is dead. It's been resurrected as Review and Referral: REVIEWRAL In a culture that has seen a global financial crisis as severe as any since the Depression, international terrorism, Enron, Derivatives, Madoff and a host of natural tragedies it's no surprise skepticism and distrust have taken root culturally; globally. That makes the recent Nielsen Survey findings, the largest of […]
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