Engagement Old Spice Style, “Man Your Man Could Smell Like.”
The Man Your Man Could Smell Like: Old Spice. Old spice get’s engagement. Not only did they launch a campaign that captured over 75% of the conversations in the category they folowed up by asking, “How can we engage more?” They answered with 186 video responses to the conversations the “Man Your Man Could Smell […]
Read the rest
A Model For Authentic Decisions & Communication
How do you make decisions? How do you advise others on your team to make decisions? One of my clients recently expanded her marketing department and is concerned about maintaining the brand image and culture of her company while simultaneously liberating her marketing team to engage in authentic, transparent online communications. First we reviewed her […]
Read the rest
Promotion died: Meet Engaged Tribal Storytelling
Promotion Died. Meet Engaged Tribal Storytelling Web 2.0, Asia, automation, a global financial crisis & consumer skeptism have fueledthe death of old school advertising and promotion.With three screens; television, computer and mobile today’s consumers areempowered publishers, editors, contributors and collaborators. Individuals are advertising. Web 2.0 enables individuals to connect, share, create, design and […]
Read the rest
Advertising Is Dead: Meet Reviewral
Advertising is dead. It's been resurrected as Review and Referral: REVIEWRAL In a culture that has seen a global financial crisis as severe as any since the Depression, international terrorism, Enron, Derivatives, Madoff and a host of natural tragedies it's no surprise skepticism and distrust have taken root culturally; globally. That makes the recent Nielsen Survey findings, the largest of […]
Read the rest