Branding; personal & business: Value stories, not STORY!
Branding It's Stories; not STORY Yesterday when I was talking to Diane Wagner from Microsoft she recommended that 'builders, leaders and those committed to Solutionarism not lose sight of their personal brand regardless of which venture, company, institution or organization they align themselves with. ( By the way I was really bummed about the production […]
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Show Me The PROBLEM!
Do you love problems? Do you love to turn problems into enterprises or new businesses? If so you are a most likely a problemeur. ( yes another new word for you!) You love problems and you know that Jerry McQuire was wrong; it isn't show me the money ( well not first anyways) it's show me the problem, […]
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