A Model For Authentic Decisions & Communication
How do you make decisions? How do you advise others on your team to make decisions? One of my clients recently expanded her marketing department and is concerned about maintaining the brand image and culture of her company while simultaneously liberating her marketing team to engage in authentic, transparent online communications. First we reviewed her […]
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Trust; The Oxygen of Relationships
Trust: The Oxygen of Relationships; PART TWO in THE SYMPHONY OF RELATING Trust is the oxygen of relationships. In life and in business. For me, trust results when I experience integrity, authenticity and transparency. The other day I was musing over the elements of trust and posted the following question on twitter; "What is the […]
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Promotion died: Meet Engaged Tribal Storytelling
Promotion Died. Meet Engaged Tribal Storytelling Web 2.0, Asia, automation, a global financial crisis & consumer skeptism have fueledthe death of old school advertising and promotion.With three screens; television, computer and mobile today’s consumers areempowered publishers, editors, contributors and collaborators. Individuals are advertising. Web 2.0 enables individuals to connect, share, create, design and […]
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