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Community Building: Community is not Crowd

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Community Building: Community is not Crowd. Funny but with all these crowd sourced sites such as Wikipedia, Yelp, My Trip Advisor you could almost be seduced into thinking; crowd equals community. We are all quite aware that now that we are interconnected through the internet, community has been redefined, it’s  much broader than geographical location. […]

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KPI Key Performance Indicators: The Quickie!

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KPI Key Performance Indicators: The Quickie Business models inform how a business makes money. The key activities of the business drive the key results. Every business has key numbers. The bigger question is,what are the key activities that drive  performance? What is success and how are we defining it and then how are we measuring […]

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Ways to Say No!

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Ways To Say No We’ve all heard of the power of No-right? Well why did it take me so long to learn it? That’s what I’m musing over as I sit here in the dark under the porch light typing away  outside on what might be one of the nicest fall evenings we’ve had this […]

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Key Performance Indicators Business

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Key Performance Indicators Business Although industries have commonalities every business is unique and so with every business, organization and venture comes the question what are the key business activities that drive success? The business model, the way the venture is  designed to make money informs the key business activities. The key business activities along with […]

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Marketing & Branding Strategy KISS!

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Marketing & Branding Strategy So what’s the KISS formula for  marketing communications? I spent about 15 years running a salon chain I co-owned,  marketing over 40 different locations, 500 unique  individuals and a couple hundred products. That marketing boot camp along with the last 5 years of strategic marketing consulting taught me one thing. SIMPLIFY. […]

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Listening to the Voice of the Customer: Customer Insights

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Customer Insights How many times have you and I assumed we knew something? How many times have our assumptions been short on data and long on first impression? In life and marketing most people, (customers included) tend to be much more than they appear. You can’t judge a book by it’s cover and you can’t […]

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Online Marketing Strategy; Integrated Marketing Communication Strategy

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Copy of Integrated Marketing Communications; Online Marketing Communications on Prezi Click on the visual to enlarge. Integrated Marketing Communications Strategy This is the second in a series of 15 posts I’m sharing on Integrated Marketing Communications. No, I’m not searching for more bright shiny objects to distract me. This is the curriculum I’ve created (some […]

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Think Different It’s Your Birthright.

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One of the lies of life, is that if other’s are  doing it – we should too. I spent most of junior high believing,  “Whatever the cool kids are doing, is cool.”  NOT! Who hasn’t fallen prey to asking others what they are wearing, ordering  and where they’re going, before making a decision? Who hasn’t […]

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Coffee Roaster Caffe Rococo Opens 136 Park Lane Kirkland Washington

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So does the world really need another coffee shop? And furthermore, does Kirkland Washington need another espresso shop? Probably not. But the world, Kirkland included is desperate for  innovative, courageous, uninhibited, audacious entrepreneurs like Adam Olsen of Caffe Rococo a gourmet coffee roaster and coffee shop now open at 136 Park Lane in Kirkland. Audacious. […]

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What I’m Learning from my Bungee Jumping, Uganda Bound Daughter

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Seems the older I get, the less I know. My children have been excellent teacher’s. Mostly they’ve taught me that,  I don’t know what I don’t know… This morning I’m in a coffee shop in Kirkland while my daughter Rosie, pictured above the day she bungee jumped, is in Heathrow airport for a 9 hour […]

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